When LA Tequila Club and the Salud Amigos Tequila & Mezcal Festival needed a media partner to showcase the depth and vibrancy of the agave world, they partnered with Cask & Capture to do what we do best: tell meaningful stories through high-quality content.
As the featured media partners for the Salud Amigos Tequila & Mezcal Festival, Cask & Capture brought our full creative force to a two-day event celebrating the world of agave spirits. From behind-the-scenes mixers to on-camera interviews with industry leaders, we designed and executed a media strategy that captured the spirit of the event and elevated the visibility of participating brands.
We kicked things off at the invite-only Industry Mixer, capturing the energy and connections being made between brand founders, distributors and tastemakers. This set the tone for authentic, community-driven content.
On Day Two, we hosted a dedicated on-site Media Corner, producing over two dozen on-camera interviews with brand owners, maestros y maestras mezcaleros y tequileros, and cultural advocates. These bite-sized conversations gave a face and voice to the passion behind the bottles.
In the weeks leading up to the Salud Amigos Tequila & Mezcal Festival, Cask & Capture produced a series of short-form promotional videos designed to build momentum and drive awareness. These videos were optimized for Instagram Reels and featured a mix of festival teasers and curated interviews with LA Tequila Club co-founders.
Each piece was crafted to reflect the energy and authenticity of the agave community, and to give potential attendees a taste of what they could expect at the festival.
These promo videos not only helped drive pre-event engagement but also served as brand-building tools for our partners.
Explore our full video series featuring over two dozen conversations with agave industry leaders.
We tailored our content plan to highlight what makes mezcal and tequila culture special - craftsmanship, community, and storytelling.
Efficient, High-Volume Production
In under 48 hours, we captured over two dozen high-quality video interviews designed for both long-form and short-form content needs.
Built-In Value for Brand Partners
Each featured brand walked away with polished, reusable content to use across their own channels.
Creating premium content is only part of the value we deliver. Through our owned publication, Mezcal Buzz, we offer partners the ability to reach a curated, highly engaged audience of agave spirit enthusiasts, bartenders, brand builders, and cultural storytellers.
This allows us to do more than just produce great video - we amplify it through the right lens, to the right people, in a way that’s both authentic and impactful.
By integrating content from Salud Amigos Fest into Mezcal Buzz across platforms, we were able to:
Mezcal Buzz is a natural extension of our creative strategy; ensuring that the stories we capture aren’t just told, but heard by those who care most.
At Cask & Capture, we specialize in content creation for tequila, mezcal, and spirits brands who value authenticity and craft. Whether you're activating at a festival, launching a new product, or just want your story told right - we’re ready. Let's work together.
