Shelter Distilling reimagined with a California coastal twist, incorporating elements like rugged cliffs, golden sunsets, and driftwood textures to reflect the freedom of the outdoor lifestyle.
We set out to evolve Shelter Distilling’s brand - a craft distillery rooted in the rugged beauty of the Mountain West - by showcasing its lineup of agave spirits with a California coastal twist, incorporating elements like coastal cliffs, golden sunsets, and driftwood textures to reflect the freedom of the outdoor lifestyle.
This quarterly campaign, designed for Instagram (organic and paid) and Google Ads, targeted adventure-seeking craft spirits lovers aged 21-45 who embrace the outdoors and the laid-back California lifestyle. With goals to build brand awareness and connect with new customers, the campaign brought together the untamed essence of Shelter Distilling’s spirits and the iconic freedom of the California coastline.
The campaign came to life through photography and video that captured Shelter Distilling’s adventurous personality. Focused on moments of exploration, freedom, and savoring Shelter Distilling’s bold agave spirit in nature. A palette of golden sunsets, weathered wood, and muted coastal tones further tied the product to California’s breathtaking environment while maintaining the rugged, authentic essence that defines Shelter Distilling and its outdoor-loving audience.
Although this was a spec campaign without tracked metrics, the execution captured the heart of Shelter Distilling’s brand: where tradition meets innovation and the outdoors become a way of life. The campaign positioned Shelter’s agave spirit as the ultimate companion for California adventures—whether you’re savoring the sunset after all day in the water or gathering with friends to toast the beauty of the coast.
It's not just a drink; it's a lifestyle crafted for those who live boldly and explore deeply.
